How to choose wine at auction

A practical way to compare bottles, read lot details, and build a shortlist around what you actually want to drink or collect.

Pour a more interesting tomorrow. Colorful ribbons flow into a wine glass.

Give your search a starting point

Start with a producer, region, or style you already enjoy. Then decide what you want from the purchase: a familiar bottle to share, a different vintage to compare, or something new to explore. A clear purpose helps you choose between lots without treating every bottle as a must-have.

Compare like with like

Read the complete wine name, vintage, and bottle size. Compare prices per bottle, and check how many bottles are available. Two wines from the same producer can be different bottlings; a similar name alone does not make them interchangeable. Use the lot description to confirm exactly what you are considering.

Look closely at the bottle photo

Look through the lot’s photographs alongside the producer, wine name, vintage, and bottle size. Use the photo to confirm which bottle you are considering, especially when several lots have similar names. Ask about anything unclear before bidding.

Build a shortlist before setting your limits

Save interesting lots to your watchlist, then compare your choices in one sitting. Decide how many bottles of each you would like and set a private maximum per bottle. Leave room in your budget for the buyer’s premium, applicable tax, and your chosen shipping or pickup arrangements.

Use past auctions as context

Past bottle lists can help you become familiar with wine names and the range of lots offered. A past result does not guarantee the price or availability of a future bottle. Make your decision using the lot details and current price of the bottle you are bidding on.